Exclusive: The One Simple Way to Get Free Publicity When People Are Already in the Buying Spirit

You know the old saying, “The early bird catches the worm.”

But you may not know this one: Jingle Bells: Holidays Sell.

The last quarter of the year is when most profits are made. That’s because with so many holidays and celebrations, people are buying – even in a slow economy.

And if you want to be one of the smart business owners who gets to hear your cash register ringing during the holiday season, you need to be the ‘early bird’ and start now.

Why now, when the holiday season is six month away?!?

Because while you’re thinking of hot summer days on a beach, journalists everywhere are focusing on the best gift ideas and holiday stories for their November and December features.

Products and services featured in holiday gift guides and holiday stories get amazing sales. Holiday features promote your services to customers when they are most likely to buy. Holiday gift guides, products chosen by editors, have more credibility with potential customers than paid advertisements.

And those who get featured in holiday stories get it for free – and reap the benefits of being highlighted when customers are actually looking for products and services to buy.

I want to let you in on a little secret:

You may think that publicity like this is only for big companies. It’s not true at all!

The fact is, journalists are really looking to feature you - the small business owner and entrepreneur – more than the bigger guys, because they want unique stories and products to promote – not just the everyday items.

But reporters often turn to the big guys because they don’t know how to find you!

How do I know this? I’m Shannon Cherry, the power publicist. As a former TV anchor and reporter, I know how the media works! Over the years as a media expert and PR pro, I’ve been leveraging my insider knowledge to generate tons of holiday publicity for many of my clients and myself.

Whether they had a product to sell or a story to tell, I have placed hundreds of people just like you – coaches, solo professionals, entrepreneurs, consultants and small business owners – in thousands of media outlets, including Better Homes & Gardens, the Associated Press, Prevention, USA Today, Parenting, The Today Show, Good Morning America, Every Day with Rachael Ray and even O Magazine.

Now You Can Get Your Product or Service in Front of Millions for Free  

Beginning on June 11, I’m hosting a 2-part teleclass series, called Happy Holidays: Your Guide to Free Year End Publicity, where I'll show you EXACTLY how you can get coveted, year-end media coverage, so you can attract thousands of customers and clients to your door.

After spending less than 3 hours with me (in two sessions), you’ll walk away with a complete holiday publicity plan that would have cost you a ton of money.  You get the same quality at a fraction of the cost of hiring someone like me to do the work for you.

Before we go any further, I want to set something straight.

Even though we’re focusing on holiday publicity here, the tactics I’ll be teaching you can work any time of year.

You see, doing your own publicity isn’t rocket science; it’s actually quite easy. You just need to find your voice, tell your story and be heard. And Happy Holidays: Your Guide to Free Year End Publicity will teach you that – and more – so not only can you launch a kick-butt holiday PR campaign, but also continue your success 365 days a year! (And believe me, jingle bells is nothing compared to the sound of cash register bells all year long!)

Here’s what were going to cover:

Class 1 (June 11): Why the media are hungry for your holiday ideas The best time to start your campaign How to identify your niche of perfect ready-to-buy customers The number one way to get noticed by the media for holiday publicity A little known secret to get even more coverage

 

Class 2 (June 18): Know exactly how to find the right media for your promotions How to craft a message that makes the journalists pick up the phone Media kits - from when to use them to what to put in them – all on a shoestring budget Follow up the RIGHT way with reporters – so they will help you get free publicity How to recycle the publicity to extend your 15 minutes of fame – FOREVER

Need to Miss a Class? No Problem!  You'll get access to a complete recording of both calls - FOR FREE!! It's just one of the ways I like to give you the best value. So don't worry about tailoring your schedule to the call times. (After all, June can be especially busy!)

"As a new business entrepeneur, Shannon's information was an invaluable item to add to my tool chest for business development. The ability to leverage her years of professional media experience that Shannon brings to the table is priceless." Susan Birmingham - President, Birmingham Consulting & Coaching. Creator of The ESTEEM Principle™

Ok, Shannon, I’m convinced. But how much is this going to cost?

Look, clients pay me thousands of dollars to help them make tons of money through a holiday publicity campaign, so I know the potential earning power you get from in this outstanding teleseminar series. I could charge hundreds of dollars for it.

And you’ll be getting skills that you will reward you for a lifetime. I bet you can already imagine what would happen if you got your product or service mentioned in a major magazine or on a morning network television show. Think of the credibility. Think of the kudos. Think of all the people wanting to buy because someone like Matt Lauer is talking about it! Awesome!

The regular price for Happy Holidays: Your Guide to Free Year End Publicity is only $77.00, which I have to say is an incredible deal. My hourly rate for in person consulting is $500 (and for good reason – my publicity and promotion tactics GET RESULTS).

Register today!

So why is this workshop priced so low?

Because people like you have told me teleclasses like Happy Holidays: Your Guide to Free Year End Publicity are what you really want and need! Many of you have asked me to find a way to get more hands-on access to me and my creative marketing and free publicity ideas. So this is the first teleclass like this I am offering.

Basically, you lucked out: you're in the right place at the right time.

And imagine how much money you'll save by knowing how to get your own free holiday publicity. The fees of publicists in my league are shockingly high – sometimes exceeding $10,000 per month, with a six month minimum contract!

In this economy, it’s better to know how to do it yourself, and keep that money in your pocket!

So mark your calendar and plan on calling in:

June 11 & June 18 at 8 PM ET (5 PM PT)

And it's yours for only $77.00!

Lock in your early bird registration today.

"Just one tip Shannon shared got my organization in BusinessWeek magazine. And her other ideas are easy to do, making me feel I can get more publicity than I ever dreamed." Ja-Nae Duane, founder & president Wild Women Entrepreneurs

But better yet…

Your Special Bonus: My Exclusive Insider Resources Notebook

As a special bonus, you will receive my proprietary package on the resources I use each and every day. This amazing (and carefully-guarded) ‘notebook’ is packed with information including:

• Press releases and pitch samples and templates
• My media distribution checklist
• An Interview Prep worksheet – which is usually given ONLY to my highest paying clients
• Real samples from one of the best holiday publicity media databases out there – with contacts you can use immediately to implement what you’ve learned!
• And much more

Even my staff don’t have access to all this! A $1500 value, you've more than made your investment back with this alone!

So get ready for your biggest step toward free publicity success with Happy Holidays: Your Guide to Free Year End Publicity .

It’s time to master the same proven techniques I use to fill my stockings to the brim during the holiday season – and beyond! The only way to guarantee the bonus and the special price is to take action today.

Merry everything and happy always!

Shannon Cherry, APR, MA

PS - One more point. It's important: At year’s end, you could be struggling to eke out some final quarter profits or you could be singing carols all the way to the bank. Plus, imagine the faces of all your holiday card recipients when you’ve included a recent write-up on your products or services! Make it happen for you. Mark your calendar for Happy Holidays: Your Guide to Free Year End Publicity on June 11 & 18.