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Penny Pinching Publicity Program Don't have the time to create your on press releases? Is it too hard to find the media contacts that are interested in you? Let me help you create an easy-to-do publicity coampaign with journalist contacts, fill-in-the-blank press releases, PR advice and more.
The Inside Scoop: 800 Journalists Share the Real Secrets of Publicity Learn exactly what the catches a media professional's eye - and makes them want to do a story on you. Learn from the decision makers at CNN, Rachael Ray, CNBC, Prevention Magazine, Entrepreneur, Fox & Friends and more.
Publicity Breakthrough Coaching If you aren't sure where to start with your own publicity program, get a laser-focused, one-on-one publicity coaching session. In less than an hour, you'll leave with enough ideas to create a 6-12 month publicity campaign for your business.
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Would you like to see your company featured in a trade or consumer publication? Or perhaps you'd like to be a featured guest on TV or radio? Do you have expertise in your industry, but can't seem to get the attention of the press?
Since many small businesses don't have the budget to hire a professional public relations (PR) firm — or have the expertise to compose their own news release in-house — Be Heard Solutions offers services that are affordable and effectively target the message you wish to convey to the media.
As a former newspaper and television journalists, with 15 years in public relations and marketing, Shannon Cherry has the experience and expertise to compose a newsworthy release that gets read, and gets you covered. Plus, Shannon has a rolodex full of carefully nurtured relationships with leading editors across the nation. She’ll also work to develop new relationships with the editors in your specific trade journals to make sure you get maximum coverage within your industry.
Media Blitz Package (6-8 months):
- Six press releases (approx. one per month).
- Media pitches (when requests come from reporters or there’s a hot topic that should be jumped on)
- 1 radio hot guest sheet written (a Be Heard Solutions exclusive) or story pitch written (depending on the topic and best way to present you or your company)
- Press Kit (online & traditional)
- A company backgrounder
- Bios of key people
- Story Ideas (evergreens) sheet. Often times you only have a matter of seconds to catch a reporter’s or editor’s eye. These customize pitches provide a tantalizing hook, where the reporter wants more and call to develop an article about your business.
- Company Quick Facts Sheet
- Timed distribution of releases and press kit to all relevant media (plus you get a copy of the list)
- Phone pitching/follow up done to the top 25 targeted media for each release.
- Distribution of article relevant trade publications.
- Progress reports/updates.
Media campaign + press kit
- 2 press releases written
- 1 radio hot guest sheet written (a Be Heard Solutions exclusive) or story pitch written (depending on the topic and best way to present you or your company)
- Company backgrounder written
- Company Bios sheet written
- Story ideas sheet written
- Media pitches (when requests come from reporters or there’s a hot topic that should be jumped on)
- Timed distribution of each release/pitch to all relevant media (plus you get a copy of the list)
- 3 hours phone pitching/follow up to top 25 targeted media list for the releases and hot guest sheet (total of 9 hours)
- Progress report/updates
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